The 411 Brand x HBCYouth
The 411 Brand and HBCYouth propose a strategic partnership to deliver high-impact Sports Academies across the Atlanta University Center (AUC) during June 2026.
411 Brand x HBCYouth Summer Program.
411 Brand will provide our basketball academy as well as our flag football academy to over 100 boys & girls during the summer of 2026.
These programs will provide boys, girls, and co-ed youth with skill development, mentorship, exposure to HBCU culture, and structured athletic training at Morehouse College, Spelman College, and Clark Atlanta University.
This collaboration aligns both organizations around a common mission: empowering minority youth through education, sports, leadership, and community.
